Three structural choices that put us in a different category than agencies running the same five SEO playbooks they ran in 2019. We go deep in your vertical, we measure one metric, and we ship work that compounds for months.
We classify every customer by industry. Every domain config, every audience archetype, every compliance rule, every peer cluster — built from that vertical's depth, not a generic template.
Generalist agencies optimize across hospitals, law firms, SMB, and schools in the same week, with the same playbook. They miss the things that matter in your category: the regulated language, the claims you can't make, the buyer distinctions that change how AI describes you. Our compliance validator catches them before content ships. Theirs doesn't exist.
Audience archetypes built for your category, each with intent libraries, schema priorities, and behavioral notes.
Industry-specific rules and the claims you can't make. Every output runs through the validator. Generalists ship copy that gets your brand in trouble.
Peer-cluster archetypes within your vertical. Benchmarks by cluster, not by a broad industry average.
One number tells the story: how often AI engines cite you. We re-scan every month and report the movement against the competitors you named. 30-day satisfaction guarantee. No setup fees.
Most agencies report on activity — pieces shipped, hours logged, calls held. We report on the only metric that matters: are AI engines citing you more often than they did before we started? Every month you see the answer, and quarterly reviews put it front and center. Progress is measured, not asserted.
Your first post-launch scan sets the baseline. Every month after is measured against it — no moved goalposts.
Four engines, your locked query set, every month. The movement is the proof, and you see it the day it lands.
We track you against the competitors you named — not vanity metrics. You always know where you stand in the answer.
Single-shot audits are commodity. Single-month engagements don't move the number. Authority is built ladder-by-ladder over six months, twelve months, three years — and we tag every piece to the queries it targets so attribution is unambiguous.
Your 75-query set is locked at signup. Every piece of content, every schema artifact, every recommendation maps back to specific queries in that set. Monthly re-scans attribute the lift. Per-piece learnings flow into per-domain learnings flow into the platform's meta layer. The engagement compounds because the work compounds.
50% your picks, 50% Phil-approved. Locked at signup. Baseline scored against this exact set.
Every content piece tagged with its target queries. Monthly re-scans show which pieces moved which queries.
Wins promote into the Positioning Archetypes Library. Year 2, we know how AI engines categorize your vertical better than anyone in the market.