ChatGPT, Perplexity, Claude, and Google AI Overviews now answer "best online MBA" or "is this school accredited" before prospective students click anywhere. We change what those engines say — and prove the lift with a single contractual number.
Your prospective students no longer ask Google — they ask the engines that summarize Google. Each one is forming its own opinion of your institution right now, citing competitor schools, mis-stating your programs, and sending qualified leads somewhere else.
Every customer flows through the same Positioning-Driven engagement. Free pre-signup scan, signed Mandate, monthly cadence — measured against a 30-day baseline that's locked before any work begins.
Reveals how the four AI engines describe your institution today, which audience archetypes your site signals, and the gap to where you want to be. No commitment.
Phil-led onboarding call converts the scan into a signed Mandate: current state → aspirational state → audience focus → 75-query set, 50% your picks + 50% Phil's. Baseline locked for 30 days.
Day 31, work begins. Audits, content, schema, citations — all scored against the Mandate. Quarterly Business Reviews refactor the contract on outcome, not activity.
Across your 75 queries, score = 1.0 if your school is top-cited, 0.4 if mentioned, 0 if absent. CRL = (current total − baseline total) / baseline × 100. The escalator on managed tiers moves with this number; the floor protects you if we miss; the cap protects you if we overshoot. Skin in the game, codified.